Nikhil✳Niranjan
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CASE STUDY 01 / 05 — Targeted outbound & personalization

Digital Advantage Media

Turn prospect research into relevant executive outreach.

CLIENT / INDUSTRY

Digital Advantage Media
Performance marketing agency · Real estate, hotels and resorts

CAPABILITIES DEMONSTRATED

Segmentation · Enrichment · Outbound operations

TOOLS & PLATFORMS

Apollo · Prospeo · Ample Leads · Better Contact · ClickUp · Smartlead

01 / THE CHALLENGE

Hotel, resort, and real estate leaders operate in competitive markets where generic cold outreach rarely gets a reply.

02 / WHAT I BUILT

  • Built enriched, targeted executive contact lists using Apollo and Prospeo.
  • Used AI to draft outreach addressing each leader’s specific pain points.
  • Automated cold email campaigns and send timing.

03 / SYSTEM ARCHITECTURE

How the workflow connects research, execution, and follow-up.

01 / Market segments →02 / Contact enrichment →03 / Personalized copy →04 / Timed campaigns →05 / Conversations
Smartlead campaign performance dashboard.

Scroll sideways to inspect the screenshot on smaller screens.

Smartlead campaign performance dashboard.

04 / THE OUTCOME

Valuable conversations in hard-to-reach markets.

Targeted campaigns opened valuable conversations with decision-makers in real estate and hospitality.

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